I. Teaching Contents 教學(xué)內容
Module 4 Unit one
Welcome to unit and Reading: Advertisement
II. Design of Teaching Objectives 教學(xué)目標設計
1.Knowledge objectives 知識目標
素質(zhì)培養：讓學(xué)生了解廣告的定義，廣告的種類(lèi)--商業(yè)廣告和公益廣告，以及各種廣告的目的，向學(xué)生指明對待廣告應持有的態(tài)度。
語(yǔ)言知識：學(xué)習本課出現的新的語(yǔ)言點(diǎn)
主要詞匯： advertisement， original, nationwide, campaign, slogan, toothpaste, comment, complete etc
主要短語(yǔ)：fall for, commit suicide, be aware of, be used to, play tricks on etc
主要句型：A commercial advertisement is one which someone has paid for to promote a product or service.
2.Ability objective能力目標
Improve the students’ reading ability through reading activities.(通過(guò)閱讀活動(dòng)提高學(xué)生的閱讀理解能力。)
3.Affective objectives 情感價(jià)值目標
通過(guò)學(xué)習廣告的相關(guān)內容，讓學(xué)生嘗試制作一個(gè)公益廣告，從而了解公益廣告的意義。
III． Teaching Important Points(教學(xué)重點(diǎn))
1． 教學(xué)目標中的詞匯和句型。
2． 通過(guò)閱讀練習的處理提高學(xué)生的閱讀理解能力。
IV. Teaching Difficult Points(教學(xué)難點(diǎn))
1. 學(xué)會(huì )并掌握閱讀說(shuō)明類(lèi)文章的閱讀技巧
2. 陳述對廣告的不同觀(guān)點(diǎn)及所支持的原因
V. Teaching Methods(教學(xué)方法)
1.Task-based method to make students interested in what they will learn.(任務(wù)型教學(xué)法)
2. Fast reading to get the general idea of the passage.(略讀法)
3. Careful reading to get some detailed information.(細讀法)
VI. Teaching Aids:(教學(xué)手段) 多媒體教學(xué)
VII. Teaching procedures (教學(xué)程序)
Step I Lead in
幻燈顯示 “What are these pictures used for?”
學(xué)生獨立思考后回答
目的：1. 了解學(xué)生對廣告的認識程度
2. 激發(fā)學(xué)生探究問(wèn)題的興趣
Step II pre-reading
幻燈顯示 What’s the purpose of the two advertisements?
分別展示多幅公益廣告及商業(yè)廣告的圖片。
目的： 1. 學(xué)習了解生活中的一些廣告的類(lèi)型。
2. 引入閱讀主題
Step III. While-reading
1. 接Step II 后，Teacher: How many types of advertisements
are there? What are they?
After students’ answering, teacher show them some pictures, and ask them what these advertisements are.
1.What is an advertisement?
2. Where are the advertisements most commonly found?
3. What is the difference between commercial advertisements and public service advertisements(PSAs) ?
要求學(xué)生跳讀并快速找到答案
2．細節閱讀---Listening ①Listen to paragraph 2 and finish Multiple choices
1) Which ad doesn’t really tell the truth according to the text? A
A. You are proud of your cooking, so shouldn’t you buy the very freshest food?
B. Yes to life, not to drugs.
C. Project Hope schooling every child.
D. Knowledge changes life.
2) The following statements are the similarities between the commercials and PSAs except that __D____.
A they all use persuasive language and exciting images.
B they are both main types of ads.
C they are most commonly found in newspapers and magazines, on billboards, the internet, radio and television.
D they all tell people the complete truth.
3) Which of the following words can not be used to describe the features of the commercial ads? D
A Persuasive B Creative C attractive D actual
要求學(xué)生聽(tīng)完相關(guān)信息后，尋找相關(guān)信息
目的：訓練學(xué)生快速查讀細節、捕捉信息的能力。
3． 細節閱讀②
要求學(xué)生再次認真閱讀短文
檢查學(xué)生是否正確把握住文章的 關(guān)鍵信息
Types of ads Similarities differences Examples
Places found Methods used purposes validity
Commercial ads Billboards, newspapers, magazines, the Internet, radio, television Persuasive language, exciting images To promote a product or service They do not tell you the complete truth. ‘Bright-teeth fights bad breath!’ ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’
PSAs To educate people about health, safety or any other issue which affects public welfare They are helpful and we can learn a lot by following the advice they give. ‘Yes to life, no to drugs’
‘Knowledge changes life’
‘Project Hope-schooling every child’
‘smoking is committing suicide slowly’
4.Read the third part and analyze the format of the third part
What is the subject of this part?
What information support this idea?
What is the conclusion?
要求學(xué)生按照Reading Strategy指導，從整體把握課文。
Advertisements are just like the third hand of a thief whose targets are your purses.
What’s your opinions about the ads in our life now?
Step IV Post-reading
要求學(xué)生小組合作，根據一小段視頻制作一份公益廣告，給學(xué)生提供一些具體的要求以降低難度。
Let’s take part in the design of a famous advertisement
Please use one or two sentences to promote the theme of the advertisement.
Try to make your sentences attractive, creative, and persuasive .
Conclusion: The ads play an important part in our daily life. They are necessary and helpful, but we should be smart about them.
Step V Homework
1 Finish the article on Page 95.
2 Read the article and list the difficult language points on your notebook.
教學(xué)反思
這堂課基本做到了把課堂讓給學(xué)生，讓學(xué)生在自主、合作、探究的氣氛中愉快度過(guò)，既順利完成教學(xué)任務(wù)，又促進(jìn)其情感教育。教學(xué)中融入了素質(zhì)教育，且使學(xué)生在趣味中學(xué)得了知識，這也是目前提倡的教育教學(xué)理念。
我感到多媒體教學(xué)用于英語(yǔ)閱讀教學(xué)有很多好處：首先，可以激發(fā)學(xué)生的學(xué)習興趣，直觀(guān)、生動(dòng)的圖片、動(dòng)畫(huà)使得學(xué)生更容易進(jìn)入學(xué)習狀態(tài)，把學(xué)生從枯燥的課堂解放 ，有利于師生的互動(dòng)， 能更好地實(shí)現教師的教學(xué)意圖。其次，多媒體課的容量大，因此，教師可以把原來(lái)花在板書(shū)的時(shí)間用于指導學(xué)生，或設計一些多樣的題型。
教學(xué)內容設計要符合本班學(xué)生的實(shí)際情況，難度適中，盡量滿(mǎn)足不同類(lèi)型和不同層次學(xué)生的要求。在任務(wù)的設置中應充分考慮學(xué)生是否能夠完成。本堂課的細節理解部分難度合適，大多數學(xué)生都能順利完成。
我認為在教學(xué)中只有師生處于平等地位，學(xué)生的主體性才能得到發(fā)揮；只有使課堂交際化，師生才能融合在智力與情感的交際過(guò)程中，才能激起學(xué)生積極求知的學(xué)習欲望。
但是，我覺(jué)得這一節課還有一些缺憾。
一是多媒體教室的特點(diǎn)限制了”team work”（團隊活動(dòng)）的開(kāi)展，無(wú)法給予學(xué)生團隊意識的培養。以后要多與其他教師探討這個(gè)問(wèn)題。
二是內容多，時(shí)間緊，沒(méi)有時(shí)間進(jìn)一步收集學(xué)生的學(xué)習反饋，無(wú)法準確地評定教學(xué)效果。以后要給學(xué)生留出一點(diǎn)提問(wèn)的時(shí)間，以便更好地把握教學(xué)結果。
三是詞匯應用的練習量仍然有點(diǎn)少，覆蓋面不夠。以后要注意課件設計的合理性。